Comment trouver et utiliser efficacement des mots-clés longue traîne

18/12/2023
10:57 am

Dans le domaine du référencement naturel (SEO), l’utilisation de mots-clés longue traîne est devenue indispensable pour augmenter la visibilité d’un site web. Ces mots-clés, composés de plusieurs mots, sont moins concurrentiels et permettent de cibler des requêtes plus spécifiques. Mais comment les trouver et les utiliser efficacement dans le code HTML de son site ?

1. Trouver des mots-clés longue traîne :
Pour trouver des mots-clés longue traîne pertinents pour son site, il est recommandé d’utiliser des outils comme Google Keyword Planner, Semrush, Ahrefs ou Ubersuggest. Ces outils permettent de rechercher des termes spécifiques en lien avec le domaine d’activité du site. Il est important de sélectionner des mots-clés avec un volume de recherche intéressant, mais avec une concurrence modérée.

2. Utiliser des mots-clés longue traîne dans son code HTML :
Une fois les mots-clés longue traîne identifiés, il est essentiel de les intégrer judicieusement dans le code HTML de son site. Les endroits stratégiques pour insérer ces mots-clés sont les balises , <meta description>, </p> <h1>, </p> <h2>, </p> <h3> et les balises <alt> des images. Il est préférable de ne pas surcharger ces balises de mots-clés, mais de les utiliser de manière naturelle et pertinente.</p> <p>3. Attribuer des sous-titres avec des balises </p> <h2> :<br /> Pour une meilleure optimisation SEO, il est recommandé d’attribuer des sous-titres à ses paragraphes avec des balises </p> <h2>. Ces sous-titres doivent contenir des mots-clés longue traîne pertinents en lien avec le contenu du paragraphe. Cela permet aux moteurs de recherche de mieux comprendre le contenu de la page et d’améliorer son positionnement dans les résultats de recherche.</p> <p>En conclusion, l’utilisation efficace de mots-clés longue traîne dans le code HTML de son site est un élément crucial pour améliorer son référencement naturel. 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