Les aspects techniques à vérifier lors d’un audit SEO on-page

25/03/2024
7:42 am

Lors d’un audit SEO on-page, il est essentiel d’examiner en détail les aspects techniques liés au format HTML pour s’assurer que le site web est optimisé pour les moteurs de recherche. Voici quelques points clés à vérifier :

1. Structure des balises

– Assurez-vous que les balises HTML sont correctement structurées, en commençant par la balise pour chaque page et en utilisant les balises </p> <h1> à </p> <h6> de manière logique pour hiérarchiser le contenu.</p> <h2>2. Meta-tags</h2> <p>– Vérifiez que les meta-tags essentiels sont présents et pertinents pour chaque page, en particulier la meta description et les balises meta robots pour contrôler l’indexation par les moteurs de recherche.</p> <h2>3. Données structurées</h2> <p>– Intégrez des données structurées sous forme de balises Schema.org pour aider les moteurs de recherche à comprendre le contenu de votre site web et à afficher des rich snippets dans les résultats de recherche.</p> <h2>4. Optimisation des images</h2> <p>– Veillez à ce que les images soient bien optimisées avec des balises alt descriptives, des noms de fichiers pertinents et une taille adaptée pour améliorer la vitesse de chargement de la page.</p> <h2>5. Référencement des liens internes et externes</h2> <p>– Assurez-vous que les liens internes et externes sont correctement formatés et redirigent vers des pages pertinentes, en utilisant des ancres optimisées pour les mots-clés pertinents.</p> <h2>6. Vitesse de chargement</h2> <p>– Vérifiez la vitesse de chargement de chaque page à l’aide d’outils comme PageSpeed Insights et optimisez les éléments qui ralentissent le chargement, comme les scripts JavaScript et les images non compressées.</p> <p>En examinant attentivement ces aspects techniques lors d’un audit SEO on-page, vous pourrez identifier et corriger les éventuels problèmes qui pourraient nuire au référencement de votre site web et améliorer sa visibilité sur les moteurs de recherche.<br /> </p> </div> </div> <div class="elementor-element elementor-element-033457a elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation" data-id="033457a" data-element_type="widget" data-widget_type="post-navigation.default"> <div class="elementor-widget-container"> <div class="elementor-post-navigation"> <div class="elementor-post-navigation__prev elementor-post-navigation__link"> <a 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